Jannat

Content Writer

Freelancer.com • Freelance

Jul 2023 - Present • 3 yrs 1 mo

Developed and wrote website content, service pages, blogs, articles, case studies, LinkedIn content, and social media campaigns for SaaS, AI, and technology brands. Researched industry trends, competitors, and target audiences to create relevant, data-driven content strategies. Created thought leadership content, including LinkedIn articles, carousels, leadership posts, and technology insights. Planned and managed content calendars to ensure consistent publishing across multiple digital platforms. Conducted keyword research and competitor analysis to identify content opportunities and improve visibility. Collaborated with designers to create engaging visuals, including social media graphics, carousels, and campaign assets. Repurposed long-form content into multiple formats, including social posts, infographics, captions, and video scripts. Wrote and optimized content while maintaining brand voice, messaging consistency, and audience relevance. Created detailed case studies highlighting client challenges, solutions, product journeys, and business outcomes. Researched complex technical topics and transformed them into clear, engaging content for non-technical audiences. Used tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Google Keyword Planner, and WordPress to support content performance and optimization.