
James L
Paid Search Analyst
Habilidades

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Experiencia laboral
Paid Search Analyst
Disney • Tiempo completo
Jan 2026 - Present • 4 mos
- Manage and optimize paid search campaigns across Google Ads and Microsoft Ads accounts supporting Disney marketing initiatives. - Build, launch, and maintain search campaigns across multiple accounts, including keyword strategy, ad copy, bidding, and budget pacing. - Monitor performance daily to identify optimization opportunities, efficiency gains, and scaling potential. - Analyze performance data to surface insights, trends, and recommendations that inform strategy and decision-making. - Build and maintain reporting and analytical tools to track campaign health, pacing, and outcomes. - Partner cross-functionally with marketing and analytics stakeholders to support testing, measurement, and performance storytelling.