Jahid
Google ads ppc expert for local business
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I will setup meta pixel conversion API server side tracking & Fix event Deduplication issue Enable data layer
Wall touch • Freelance
Mar 2025 - Mar 2025 • 0 mos
Wall Touch approached me because their Meta Ads were not reflecting actual sales accurately. Purchases were missing, events were duplicated, and Ads Manager numbers didn’t match their real revenue. After auditing their setup, I discovered that their Data Layer was not properly structured or enabled, which was causing incorrect event data to pass into Meta Pixel and Conversion API. I worked on a complete tracking cleanup and server-side implementation. First, I fixed and enabled the Data Layer to ensure accurate ecommerce data (purchase value, currency, event_id, user data) was being pushed correctly. Then I implemented Meta Pixel + Conversion API (CAPI) with proper event deduplication to align browser and server events without duplication. For Wall Touch, I: • Fixed and enabled structured Data Layer • Resolved duplicate and missing purchase events • Implemented Meta Pixel + Conversion API (CAPI) • Configured proper event_id for accurate deduplication • Improved Event Match Quality score • Ensured Ads Manager data matched actual store revenue After the fix, their tracking became stable, clean, and reliable allowing them to scale ads confidently based on accurate data instead of assumption