Jazz A

Senior Ads Manager

BuyBox Experts • Tiempo completo

May 2022 - Present • 4 yrs

• Oversee a dynamic portfolio of 25–30 high-performing e-commerce brands generating 7–8 figure revenues. • Managed an Advertising Spend of $500k - $700k/month • Collaborate with brand Managers to shape data-backed growth strategies that elevate brand presence, secure category dominance, and outperform competing products in saturated markets. • Utilize advanced tools and category-level analytics—such as Amazon Brand Analytics, SQP, POE, and Brand Metrics—to optimize campaign performance, enhance profitability, and drive strategic decision-making. • Conduct in-depth audits, market landscape evaluations, and competitor benchmarking to uncover growth opportunities and minimize threats. • Lead strategic communication with clients, ensuring alignment on KPIs through detailed performance reports and proactive insight sharing. • Proactively monitor market shifts and pivot strategies in real-time to maintain brand agility, outperform competitors, and support long-term growth objectives. • Deliver consistent results through structured planning, precise execution, and continuous campaign optimization aligned with brand goals and best practices. • Spearhead ad strategies beyond Amazon—expanding presence and sales across platforms like Walmart, Target, Home Depot, Wayfair, Lowes, and eBay.

Amazon Brand Expert

D1brands • Tiempo completo

Feb 2022 - May 2022 • 3 mos

• Analyze Amazon ASIN level data (sales, conversation rate, page views, costs, etc.) to determine why certain products are trending up or down, clearly articulate observations and propose strategies to troubleshoot problems. • Day-to-day maintenance of keeping product listings successful on Amazon. This includes: best seller tags, monitoring metrics shifts, understanding market trends, changing customer profiles, demographics, daily reporting, competitive landscape, pricing changes, liaise with offshore customer service teams, inventory monitoring. • Develop strategies to increase sales, reduce costs and drive conversion rate of acquired products including: price optimization, PPC, keyword research, SEO, packaging/inserts, coupons and deals, customer communications, creative, changing package dimensions, subscribe and save, removing unprofitable products and more. • Produce daily, weekly, and monthly reporting for all products, coordinating with the other teams to ensure we are showing an accurate P&L. • Coordinate with the supply chain team to ensure products are always in stock, premium quality, have updated packaging, and have all appropriate required certifications. • Oversee the creation and implementation of strategies across all areas to drive engagement, convert sales, and ultimately create ROI for the brand. • Tracking Key Performance Indicators to assess performance and pinpoint issues • Devising Strategies to Increase Brand EBITDA.

Senior Ecommerce Brand Manager

Urtasker

Jun 2021 - Jan 2022 • 7 mos

• Manage over 05+ unique 8 to 9 figures Amazon, eBay and Walmart brands and establish their project scope for optimal results while establishing strong client relationships and sales/services. • Managed Advertising Spend of $200k/month • Independently ensure successful implementation of projects including and managing timelines, budgets, communications, quality, issues, risks, critical paths, and resource constraints • Lead a team of 30+ individuals along with 5 brand managers daily across all departments to ensure that our client’s current activities meet their expectations and deadlines. • Oversee the creation and implementation of strategies across all areas to drive engagement, convert sales, and ultimately create ROI for our clients. • Manage budget allocations and bid parameters to deliver the most efficient results • Using Amazon Brand Analytics to extract keywords and ASINs for effective targeting in PPC • Used Amazon Product Opportunity Explorer to help brands in product research. • Created over 30+ Market analyses for clients to help them understand their product niche’s market data. • Fully Proficient in creating Market Analyses, Competitor Analyses, Product Research, Keyword Research, Launching, and much more! • Tracking Key Performance Indicators to assess performance and pinpoint issues • Act as the CEO of a portfolio of digital brands across various industries, having full P&L responsibility and ownership of all KPIs. • Analyze Amazon ASIN level data (sales, conversation rate, page views, costs, etc.) to determine why certain products are trending up or down, clearly articulate observations and propose strategies to troubleshoot problems. • Develop strategies to increase sales, reduce costs and drive conversion rate of products including price optimization, PPC, packaging/inserts, coupons and deals, customer communications, creative, changing package dimensions, subscribe and save, removing unprofitable products and more.