Jade E

Stylist and Brand Owner

Mar 2017 - Present • 9 yrs 4 mos

Founder & Creative Director | Demure Womenswear | 2024 – Present Founded and developed a womenswear brand, defining its visual identity and aesthetic direction Styled and curated looks across campaign and digital content Strengthened product knowledge and understanding of brand positioning and presentation Applied commercial awareness to content and product alignment Freelance Styling | 2018 – Present Styled looks across editorial, e-commerce, and campaign projects Developed strong visual awareness of product, fit, and presentation Maintained high standards of styling and garment preparation in fast-paced environments d various projects, including: magazine editorials, ecommerce, music video/ appearances for music artists, Model agency exhibition and backstage at fashion week. Companies/ Projects Include: Asos, Brown Brogue, Schema London, LFW and Style of The City Magazine.

Personal Shopper - Moda Operandi

May 2019 - May 2020 • 1 yr

Built and managed an international client book of 800+ high-value clients, delivering personalised styling and wardrobe curation Developed long-term relationships based on trust, discretion, and deep understanding of client lifestyle and preferences Drove consistent sales performance through tailored product selection and proactive client outreach Identified opportunities to increase client spend through cross-category styling and strategic recommendations Collaborated with internal teams to deliver elevated client experiences and exclusive product access Represented the brand across client events and private appointments

Personal Shopping Team at Harrods

May 2018 - May 2019 • 1 yr

Supported delivery of luxury personal shopping services to VIP and UHNW clients Assisted with sourcing, wardrobe curation, and appointment management for high-value clients Maintained exceptional service standards and premium in-store presentation Built strong relationships across departments to support seamless client experiences