Ivan C

CEO

Creative Manager

Jun 2015 - Present • 11 yrs 3 mos

I work at the intersection of psychotherapy, behavioral psychology, digital strategy, and website design. My professional background combines hands-on therapeutic understanding with practical experience in building, redesigning, and optimizing websites and digital client journeys — especially for therapists, coaches, psychologists, and other helping professionals. As a trained therapist and web designer, I specialize in creating websites that do more than look good. My work is focused on trust, emotional clarity, user behavior, conversion flow, and inquiry generation. I understand how potential clients think when they land on a therapist’s website: what makes them feel safe, what builds credibility, what creates hesitation, and what helps them finally take action. Over time, I have worked on therapy-focused digital projects involving website structure, service-page messaging, homepage clarity, calls to action, trust-building sections, content refinement, FAQ strategy, inquiry flow, mobile responsiveness, and emotionally intelligent branding. I also work with SEO, Google visibility, AI visibility, and content structuring so websites are easier to understand not only for visitors, but also for Google and modern AI tools. My approach is strongly shaped by behavioral psychology. I use principles of attention, motivation, trust, decision-making, and emotional resistance to improve websites, landing pages, service offers, and online presence. This allows me to help clients transform websites into tools that support real business growth, not just aesthetics. In addition to website work, I have experience with long-form therapeutic content, article-based digital strategy, content ecosystems, affiliate positioning, and audience-focused communication. Because of that, I can also help businesses improve the overall message behind their services — not only the design itself. My strongest niche is working with therapists, coaches and mental health brands.