
Christina K
Design built to perform not just impress
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Experiencia laboral
Creative Director & Founder
Inc.com • Freelance
May 2022 - Present • 4 yrs 2 mos
As the Creative Director of Inc Brand, I spearhead end-to-end design strategies for scaling e-commerce brands, SaaS startups, and global retail companies. My core mandate is bridging high-end visual aesthetics with direct-response marketing psychology—building digital assets that capture attention and drive measurable revenue. Key Responsibilities & Deliverables: • EMAIL MARKETING & KLAVIYO DESIGN: Architected and designed high-converting email flows (Welcome, Abandoned Cart, Post-Purchase) and promotional campaigns for DTC brands in beauty, fitness, wellness, and apparel. Handled audience research, wireframing, mobile-first visual UI, and graphic production to maximize open rates, CTRs, and attributed sales. • E-COMMERCE & MARKETPLACE DESIGN: Engineered conversion-optimized digital storefronts and marketing collateral across Shopify, Amazon (A+ Content / EBC), Etsy, Faire, and Walmart. Produced high-impact product listing graphics, infographic slides, lifestyle composites, and promotional web banners designed specifically to reduce bounce rates and trigger checkout decisions. • BRANDING & VISUAL IDENTITY SYSTEMS: Directed comprehensive brand overhauls from concept to market launch. Delivered bespoke logo suites, rigorous Brand Style Guides, typography hierarchies, custom packaging design, and omni-channel social media marketing kits ensuring 100% visual cohesion across digital and physical touchpoints. • UI/UX & WEB DESIGN: Spearheaded user-centered design for responsive websites, high-converting landing pages, and mobile apps using Figma. Conducted thorough UX auditing, customer journey mapping, wireframing, and interactive prototyping to eliminate user friction. • ART DIRECTION & COMMERCIAL AI: Integrated cutting-edge generative AI workflows to produce 4K commercial imagery, storyboarding, and ad-creative concepts. Collaborated directly with CMOs, founders, and dev teams to successfully deploy 100+ projects.