Uzair Mirza

Amazon Ads Specialist

Amazon • Freelance

Mar 2022 - Present • 4 yrs 5 mos

Managed and optimized Amazon PPC campaigns for authors, publishers, and private-label brands, helping businesses increase visibility, drive profitable sales, and scale revenue through data-driven advertising strategies. Key Achievements: Managed advertising budgets exceeding $500,000+ across multiple Amazon marketplaces. Helped clients generate 6-figure and 7-figure annual revenue through strategic Amazon PPC campaign management. Improved campaign performance by reducing ACOS while increasing sales and overall ROAS through continuous optimization. Conducted advanced keyword research using tools such as Helium 10, identifying high-converting search terms and profitable growth opportunities. Built and optimized Sponsored Products, Sponsored Brands, and Sponsored Display campaigns from the ground up. Increased organic rankings by aligning PPC strategies with keyword indexing and product visibility. Performed ongoing bid optimization, search term analysis, negative keyword implementation, and campaign restructuring to maximize profitability. Successfully launched and scaled advertising campaigns for both new and established products across competitive categories. Delivered transparent reporting and actionable insights, enabling clients to make informed marketing decisions and achieve sustainable business growth.

Amazon KDP Ads

Upwork • Freelance

Mar 2021 - Present • 5 yrs 5 mos

Provided end-to-end Amazon KDP Ads management services for Kindle Direct Publishing authors through Upwork, focusing on sustainable growth and data-driven optimization. Managed advertising campaigns across all major Amazon marketplaces, including the US, UK, Canada, Germany, France, Italy, Spain, and Australia, covering both low- and high-competition niches. Handled the complete campaign lifecycle, including market research, competitor analysis, keyword research, campaign setup, restructuring, and ongoing optimization. Implemented strategic keyword targeting, bid optimization, and negative keyword management to reduce wasted ad spend and improve overall advertising efficiency. Monitored campaign performance daily using key metrics such as ACOS, ROAS, CTR, and conversion rate. Made data-backed optimization decisions to ensure consistent improvement and long-term scalability. Created and shared detailed performance reports with clients, providing transparent insights, clear explanations, and actionable recommendations. Maintained strong client relationships through honest communication, realistic expectations, and a quality-focused, results-driven approach.

Amazon Consultant

Extreme Commerce • Tiempo completo

Feb 2023 - Aug 2024 • 1 yr 6 mos

Served as an Amazon Consultant, helping authors, publishers, and eCommerce brands grow their businesses through strategic Amazon marketplace optimization and performance-driven advertising solutions. Worked closely with clients to develop customized growth strategies, optimize product visibility, and maximize sales. Key Responsibilities & Achievements: Consulted with 100+ Amazon sellers and publishers, providing expert guidance on Amazon PPC, product launches, and account growth strategies. Planned, launched, and optimized Sponsored Products, Sponsored Brands, and Sponsored Display advertising campaigns to increase sales and improve profitability. Conducted in-depth keyword research using industry-leading tools such as Helium 10, identifying high-converting keywords and market opportunities. Reduced ACOS and improved ROAS through continuous campaign optimization, bid management, search term analysis, and negative keyword implementation. Advised clients on Amazon SEO, listing optimization, product positioning, and conversion rate improvements to enhance organic rankings. Assisted businesses in scaling their brands to 6-figure and 7-figure annual revenue through data-driven marketing strategies and ongoing performance analysis. Prepared detailed performance reports, identified growth opportunities, and delivered actionable recommendations that improved long-term business results. Collaborated with cross-functional teams to ensure successful product launches and sustainable revenue growth across multiple Amazon marketplaces.