Data Driven Ace

Performance Marketing Manager

MilitaryKart (Tactical Gear) • Freelance

Nov 2024 - Present • 1 yr 6 mos

Spearheaded a massive e-commerce scaling operation that delivered an 18,068% year-over-year increase in purchase volume (from 29 to 5,269 orders). Optimized Meta Ads via Advantage+ Shopping and a high-frequency creative testing framework that boosted CTR from 0.64% to 3.62%. Managed high-scale budgets while maintaining aggressive ROAS targets for a global tactical brand.

Google Ads Specialist

One Thousand Roads • Freelance

Jan 2023 - Present • 3 yrs 4 mos

Engineered a full-funnel Google Ads strategy that generated over $1.33 Million in lifetime revenue. Scaled monthly revenue from 31K to 102K by optimizing Performance Max (PMax) and Targeted Search campaigns. Successfully reduced Cost Per Conversion by 43% through advanced audience signal refinement and technical tROAS bidding strategies.

Performance Marketing Manager

Imart Decor (Home Decor) • Freelance

Dec 2020 - Present • 5 yrs 5 mos

Scaled a niche home decor brand from zero to a market leader, generating over 21.9 Million PKR in revenue. Achieved a 7.23x ROAS on Meta Ads via Advantage+ Catalog ads and optimized remarketing funnels. Maintained a consistent 5.21% purchase conversion rate on Shopify through full-funnel optimization and data-driven scaling.