Isabelle F

E-commerce Website Designer & Developer

Hearthandwreath • Freelance

Oct 2025 - Present • 9 mos

⭐⭐⭐⭐⭐ I worked on the Hearth and Wreath project, a rustic vibe e-commerce store, where I handled the complete website design, setup, and optimization. My role involved: 1. Designing and customizing responsive store layouts to enhance user experience. 2. Structuring product categories and pages for maximum visibility and SEO impact. 3. Integrating third-party tools for popup forms, reviews, livechat, shipping (e.g., Klaviyo, Yotpo reviews, Tawk.to, Shipblink ). 4. Optimizing product listings, descriptions, and SEO keywords to improve search rankings. 5. Implementing aesthetic and functional improvements, including hero sections, rating-style product highlights, and dropdown category menus. 6. Assisting with Google Merchant setup and marketing campaigns. 7. Handling Facebook shop Optimization. 8. Stencil development. 9. Email Verification & Authentication Through this project, I demonstrated strong skills in BigCommerce store design and development, SEO optimization, Email Marketing, and e-commerce management. My work directly contributed to better site structure, improved product discoverability, and a smoother user experience.

E-Commerce Specialist

ApexTeam Agency • Freelance

Sep 2025 - Sep 2025 • 0 mos

I worked with ApexTeam Agency, handling product management and technical optimizations for their e-commerce store. My contributions included: 1. Uploading and organizing products sourced from Amazon, ensuring accurate titles, descriptions, pricing, and images for maximum clarity and appeal. 2. Troubleshooting and fixing URL redirects on the cart page, ensuring a smooth checkout process and preventing lost sales. 3. Optimizing product listings and store structure to improve user experience and site functionality. This project demonstrates my expertise in product management, e-commerce optimization, and technical problem-solving, contributing to a more streamlined, user-friendly, and conversion-focused online store.