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Freelance Email & Digital Marketing Designer
Upwork • Freelance
Feb 2026 - Present • 9 mos
Design and develop responsive HTML email campaigns for brands across health & wellness, fashion/retail, and SaaS/tech industries. Work spans the full email lifecycle from wireframing and copy structuring to mobile/desktop responsive builds with a focus on turning dense or complex content (compliance-heavy health messaging, multi-feature product launches, transactional onboarding flows) into clean, scannable, on-brand campaigns. Key achievements: Designed and built responsive welcome/onboarding email templates for retail and ecommerce brands, balancing brand storytelling with clear conversion-focused CTAs Developed multi-feature product launch email for a SaaS/creator platform, organizing six distinct feature announcements into a scannable, color-coded layout without overwhelming the reader Created educational health-content email series requiring careful balance of regulatory/compliance copy (medical disclaimers, references) with an approachable, benefit-led design Built consistent mobile-first responsive layouts tested across breakpoints, ensuring visual and messaging parity between mobile and desktop versions