
Iqra T
grow your brand with strategic social media marketing
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social media manager
Freelancer.com • Trabajador autónomo
Apr 2025 - Apr 2025 • 0 mos
Post Engagement & ThruPlays Campaign – Food Brand. This campaign was designed to drive maximum video engagement and high-intent video views (ThruPlays) for a food brand. By optimizing targeting and ad creative, the campaign delivered exceptional viewer retention at a very low cost. Key Metrics Overview Total ThruPlays: 38,301 (Viewers who watched at least 15 seconds or the full video) Cost Per Result (CPR): Rs 0.19 (Exceptionally low cost per view) Total Amount Spent: Rs 7,438.37 Performance Highlights Cost Efficiency: Achieving a rate of Rs 0.19 per ThruPlay highlights strong audience relevance and a highly optimized bidding strategy. Peak Reach: The graph shows strong performance scaling, peaking around April 20–21 with over 10,000 daily ThruPlays. Strong Brand Awareness: Over 38k viewers engaged deeply with the video content, significantly boosting brand recall and interest among potential customers.