Veltra Soft

Facebook Ads Specialist

E-commerce & Local Businesses • Freelance

Aug 2024 - Present • 2 yrs 3 mos

I manage Facebook and Instagram ad campaigns aimed at lead generation, sales growth, and brand awareness. Key responsibilities and achievements: ↳ Created and managed full-funnel ad campaigns (Awareness → Consideration → Conversion). ↳ Built high-converting ad creatives and copy tailored to target audiences. ↳ Implemented pixel tracking and event optimization for accurate performance measurement. ↳ Reduced cost-per-lead by up to 40% through audience refinement and A/B testing. ↳ Managed monthly ad budgets ranging from $500 to $10,000+. ↳ Retargeted warm audiences to maximize ROI and increase conversion rates. I focus on data-driven strategies to ensure every dollar spent on ads delivers a measurable return.

Social Media Manager & Content Strategist

Brands • Freelance

May 2023 - Present • 3 yrs 6 mos

We help businesses grow their online presence through strategic social media management, creative content planning, and high-quality visual branding. Key responsibilities and achievements: ↳ Managed and scaled social media accounts across Instagram, Facebook, LinkedIn, and TikTok. ↳ Planned monthly content calendars aligned with brand goals, trends, and audience behavior. ↳ Designed engaging social media posts, carousels, and promotional creatives focused on increasing reach and engagement. ↳ Improved audience engagement through consistent branding, content optimization, and trend-based strategies. ↳ Wrote compelling captions and marketing copy tailored to each platform and target audience. ↳ Developed brand identities including color systems, typography direction, and visual consistency. ↳ Coordinated content strategies for product launches, promotions, and seasonal campaigns. ↳ Analyzed account insights and adjusted content strategy based on performance metrics and audience interaction. ↳ Created social media designs for industries including fitness, SaaS, healthcare, restaurants, beauty, and local businesses. I focus on combining strategy, creativity, and branding to build social media content that not only looks professional but also drives real audience engagement and business growth.

SEO Specialist

Multiple Clients Across the World • Freelance

Sep 2021 - Present • 5 yrs 2 mos

I work as a freelance SEO specialist helping businesses improve their organic rankings, increase traffic, and generate consistent leads through strategic search engine optimization. Key responsibilities and achievements: ↳ Conducted in-depth keyword research and competitor analysis to identify high-converting opportunities. ↳ Implemented complete on-page SEO (meta tags, headings, schema, internal linking, content optimization). ↳ Executed off-page SEO campaigns including outreach, guest posting, and high-quality backlink acquisition. ↳ Improved rankings for 50+ competitive keywords across different niches. ↳ Increased organic traffic by up to 120% for local service-based businesses. ↳ Optimized Google Business Profiles to improve visibility in Google Maps (Local Pack rankings). ↳ Monitored performance via Google Search Console, GA4, and SEO tools for continuous growth. Through structured SEO strategies, I helped businesses build sustainable long-term organic visibility and consistent lead flow.