Illia Vasiuk

Web Designer

Fiverr • Freelance

Oct 2022 - Present • 3 yrs 9 mos

Experienced and results-driven UX/UI Designer with three years of dedicated freelance experience, specializing in creating user-centered, aesthetically compelling, and conversion-optimized digital products. I have successfully completed over 30 diverse projects, ranging from complex SaaS platforms and corporate websites to mobile applications and specialized landing pages for clients across e-commerce, FinTech, EdTech, and B2B sectors. I manage the entire design process, from initial user research and conceptual wireframing to high-fidelity prototyping, usability testing, and final handover to developers. My process involves key UX activities such as competitive analysis, user interviews, creating User Personas, and mapping Customer Journey Maps (CJM) to ensure all design decisions are data-driven. I deliver clean, modern, and highly usable interfaces and am expert-level proficient in Figma where I frequently establish and maintain comprehensive Design Systems and UI Kits to ensure consistency and accelerate development. I have a strong track record of successfully managing client expectations, providing clear design rationale, and collaborating effectively with remote development teams using platforms like Trello, Jira, and Notion. My primary focus is designing for specific business objectives, which has consistently resulted in measurable improvements in user engagement, usability, and conversion rates across my portfolio of freelance work.