Iker Davis

Google Ads & Paid Traffic Specialist

Google Developers

Jun 2023 - Present • 2 yrs 11 mos

I plan and manage Google Ads campaigns focused on lead generation, customer acquisition, and measurable return on investment. My work is centered on helping businesses attract high-quality traffic and convert it into real leads and sales through well-structured PPC strategies. I specialize in creating targeted campaigns using Google Ads, including search and display ads tailored to user intent and business goals. From keyword research and audience targeting to ad copy and campaign structure, I focus on building campaigns that deliver consistent and scalable results. A key part of my process is optimizing conversion tracking and aligning ad campaigns with high-converting landing pages. I ensure that every click is directed to a page designed to capture leads effectively, reducing wasted ad spend and improving overall campaign performance. I continuously monitor and refine campaigns by analyzing key performance metrics such as cost per click, conversion rate, and return on ad spend. This allows me to identify opportunities for improvement, scale successful campaigns, and maintain long-term efficiency. My goal is to help businesses turn paid traffic into a reliable source of leads and revenue by combining data-driven strategy with conversion-focused execution.

Digital Systems & Revenue Optimization Architect

Wordpress Developer

Jun 2022 - Present • 3 yrs 11 mos

I design and implement complete digital systems that help businesses generate leads, automate operations, and increase revenue. My work focuses on combining WordPress development, landing pages, CRM integration, and paid traffic into one connected system that supports business growth. I build structured systems where websites, funnels, and marketing channels work together seamlessly. This includes creating conversion-focused landing pages, connecting them to CRM platforms, and setting up automated workflows that capture, track, and follow up with leads in real time. I integrate tools like HubSpot, Salesforce, and Zapier to ensure data flows smoothly between different parts of the business. Using APIs and webhooks, I connect systems so that every lead is properly managed without manual intervention. I also align paid traffic strategies with backend systems, ensuring that campaigns from platforms like Google Ads are supported by high-converting pages and efficient follow-up processes. This creates a complete pipeline from traffic to conversion to customer management. My goal is to build reliable, scalable systems that allow businesses to operate more efficiently, reduce manual workload, and consistently generate leads and revenue through a well-structured digital infrastructure.

Conversion-Focused Landing Page Specialist

Elementor

Mar 2022 - Present • 4 yrs 2 mos

I design high-converting landing pages and sales funnel systems focused on lead generation, customer acquisition, and revenue growth. My work is centered on helping businesses turn traffic from sources like Google Ads into qualified leads and paying customers. I specialize in building WordPress landing pages using Elementor Pro, structured with clear messaging, strong call-to-actions, and conversion-focused layouts. Each page is designed with user behavior in mind, ensuring visitors are guided through a simple and effective journey that increases engagement and reduces drop-off. I also develop complete funnel systems that connect landing pages with lead capture forms, email flows, and CRM platforms. This allows businesses to automatically capture leads, follow up, and move prospects through the sales process without manual effort. A key part of my process is optimizing page structure, speed, and responsiveness to ensure strong performance across devices. I focus on improving conversion rates by aligning page content with user intent and traffic source, especially for paid advertising campaigns. My goal is to build landing pages and funnels that not only look professional but consistently generate leads, improve conversion rates, and deliver measurable business results.