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Lead Meta Ads Specialist
Upwork • Freelance
Jan 2024 - Present • 2 yrs 6 mos
Managing end-to-end performance marketing campaigns with a primary focus on Meta Ads (Facebook & Instagram) for international E-commerce brands and local businesses. Key Responsibilities & Achievements: - Developed and executed full-funnel Meta Ads strategies, successfully managing advertising budgets and scaling monthly ROAS. - Implemented advanced tracking infrastructure, including Meta Pixel and server-side Conversions API (CAPI) via Google Tag Manager to fix data loss and ensure accurate attribution. - Coordinated custom high-converting creative strategies, utilizing static banners and short-form video ads (Reels/TikTok style) to lower Cost-Per-Acquisition (CPA). - Conducted deep audience research, competitor analysis, and rigorous A/B testing of lookalikes, custom, and interest-based audiences. - Provided data-driven conversion funnel optimization from initial ad click to final purchase.