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icarus_fortune

William M

@icarus_fortune

CRO Consultant Experimentation Lead

Reino Unido
Inglés
Parte de la información aparece en idioma inglés.
Sobre mí
I am a CRO Consultant and Experimentation Lead with over 14 years of experience driving digital growth. I combine data-driven experimentation with strategic product leadership to deliver measurable impact. I specialize in identifying high-impact opportunities across the funnel and building high-performing teams that execute with focus and purpose.... Lee más

Habilidades

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icarus_fortune
William M
desconectado • 
Tiempo medio de respuesta: 1 hora

Revisa mis servicios

Optimización de la tasa de conversión (CRO)
I will audit your ecommerce store and create a cro action plan
DeUSD 200 / proyectoMás información

Experiencia laboral

Lloyds_Banking Group

Assistant Experience Optimisation Manager (Digital)

Lloyds Banking Group • Tiempo completo

Jan 2015 - Apr 2019 • 4 yrs 3 mos

Ensured high-quality customer experience for mobile app and website releases across Lloyds, Halifax, and Bank of Scotland. Challenged the business to improve poor experiences, worked with UAT teams to identify defects, and focused on roadmapping and quality assurance.

E.ON

Operational Improvement

E.ON • Tiempo completo

Mar 2012 - Mar 2013 • 1 yr

Used data extracts from social media, call listening, and NPS to investigate business issues. Undertook root cause analysis to identify true business drivers and reviewed process maps to evaluate required re-designs for mitigation and regulatory compliance.