Khan

Marketing Officer

Top Edge Technologies • Tiempo completo

Aug 2021 - Present • 4 yrs 9 mos

At Top Edge Technologies, I manage the marketing and growth strategy for mobile applications with a strong focus on user acquisition, monetization, and performance optimization. My role centers on scaling apps in competitive markets through data-driven decisions, paid acquisition strategies, and continuous optimization. I oversee end-to-end growth activities including campaign planning, attribution analysis, store optimization, and revenue performance, ensuring alignment between marketing efforts and business objectives. Key Responsibilities: Plan, launch, and optimize user acquisition campaigns across paid channels Manage performance marketing with a focus on ROAS, LTV, and retention Analyze attribution and cohort data to improve campaign efficiency Handle App Store Optimization (ASO) to increase organic visibility and installs Optimize ad monetization performance and mediation strategies Monitor KPIs, detect performance drops, and implement corrective actions Coordinate with internal and external teams to align growth goals Skills & Expertise: App marketing, UA strategy, and performance optimization Google Ads, UAC, tROAS, and campaign scaling Attribution platforms and analytics tools ASO strategy and keyword optimization Ad monetization analysis and revenue growth Strong analytical and decision-making skills