
Toprak
Marketing Executive
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Experiencia laboral
Marketing Consultant
Banks • Tiempo completo
Apr 2024 - Present • 2 yrs 1 mo
Coordinating cross-functional teams to deliver data-driven campaigns and optimize digital performance across multiple business units in Türkiye İş Bankası. Leading digital communication activities for Privia (Private Banking), Agricultural Banking, and Corporate Communications units, ensuring consistent messaging and measurable results. Overseeing digital communication strategies for Nays, Türkiye İş Bankası’s youth-focused mobile app, including campaign planning and execution. Running CDP (Customer Data Platform) campaigns on local DSPs, leveraging audience data for more precise targeting and improved user acquisition.