Hilda Adrian

Digital Marketing Manager

Vector Marketing • Freelance

Aug 2023 - Present • 2 yrs 10 mos

Results-driven Digital Marketing Manager with a strong track record of developing and executing data-informed marketing strategies that drive brand growth, lead generation, and customer engagement. Adept at leveraging multi-channel digital platforms to optimize campaign performance and maximize ROI. Key Responsibilities: Developed and implemented comprehensive digital marketing strategies aligned with business objectives. Managed and optimized campaigns across SEO, SEM, email marketing, social media, and paid advertising channels. Analyzed campaign performance using analytics tools to inform data-driven decisions and continuous improvement. Led content strategy, ensuring consistent brand messaging across all digital touchpoints. Collaborated with cross-functional teams including sales, design, and product to drive integrated marketing efforts. Managed marketing budgets efficiently, ensuring maximum return on investment. Key Achievements: Increased qualified lead generation by over 40% through targeted digital campaigns and funnel optimization. Improved website traffic by 60% within one year through strategic SEO and content marketing initiatives. Reduced cost-per-acquisition (CPA) by 25% by refining audience targeting and ad performance. Successfully launched multi-channel campaigns that boosted customer engagement and conversion rates. Implemented marketing automation tools that enhanced campaign efficiency and improved customer retention.