Hikmah

Social Media Manager for a Beauty and Skincare Brand

Skin Within, LCC • Freelance

Aug 2025 - Nov 2025 • 3 mos

As a dedicated Social Media Manager and Social Media Virtual Assistant, delivered comprehensive social media management and content strategy services to a fast growing beauty and skincare brand managing multiple product lines, influencer collaborations, and digital marketing campaigns simultaneously. Took complete ownership of the brand's Instagram, Facebook, TikTok, Pinterest, and YouTube accounts, developing and executing a detailed monthly content strategy that included product launches, tutorial videos, customer testimonials, behind the scenes content, and seasonal promotional campaigns to maximize audience reach, follower growth, and overall brand visibility across every platform. Created and managed a comprehensive social media content calendar with strategic post scheduling, optimized posting times, platform specific content formats, persuasive captions, targeted hashtag research, and consistent brand voice across all channels. Designed engaging graphics and short form video content using Canva and CapCut to maintain a polished, on brand, and visually compelling social media presence at all times. Managed all community engagement activities including DM responses, comment moderation, influencer outreach, brand collaboration coordination, and giveaway campaign execution, building a highly engaged and loyal online community that consistently converted followers into repeat paying customers throughout the entire engagement. Social Media Manager, Social Media Management, Social Media Virtual Assistant, Personal Assistant, Executive Assistant, Content Strategy, Content Planning, Content Calendar Management, Instagram Management, Facebook Management, TikTok Management, Pinterest Management, YouTube Management, Hashtag Research, Canva, CapCut, Community Management, Influencer Outreach, Performance Reporting, Web Research, Market Research, Admin Support