Hernan Massau

Co-Founder, Art Director & Head of R&D

Laburo Estudio • Trabajador autónomo

Mar 2025 - Present • 1 yr 7 mos

• Co-founded an owner-operated boutique branding agency and design studio. • Lead creative direction, brand strategy, and art direction for visual identity, branding, and digital communication projects. • Direct the R&D division: research, experiment with, and integrate Generative AI into design and visual production pipelines. • Developed custom internal AI-assisted tools to generate isometric and grid-based vector assets, integrated into Figma and Illustrator workflows. • Experiment with AI models (visual, voice/audio synthesis, LLMs) applied to brand development and real-time creative workflows. • Spearheaded the studio's strategic evolution into a cultural production label, coordinating drops, limited editions, and collaborative artistic projects.

Chief Operations Officer

DHNN ™ • Tiempo completo

Mar 2017 - Mar 2025 • 8 yrs

• Led operational management and cross-functional teams (Account Directors, Designers, Developers, PMs), executing the operational transformation from a traditional 360 agency into a technology company focused on digital products and Web3. • Converted one-off client projects into long-term retainer agreements and high-value recurring revenue streams. • Designed and implemented performance metrics (KPIs) for projects and team members, establishing clear career paths and reliable business forecasting. • Restructured operations from rigid job titles into a skills-based model, maximizing resource efficiency and studio profitability. • Designed and implemented ongoing upskilling programs for designers, developers, and PMs to adapt to rapid industry technology shifts. • Reduced team onboarding time from 6 months to 3 months through optimized documentation, improved processes, and a structured mentorship system. • Built an open, collaborative culture resulting in employee retention rates well above the industry average.

Founder & Managing Director

Behaviour Ad Networks • Trabajador autónomo

Jan 2015 - Mar 2017 • 2 yrs 2 mos

• Founded and directed a company specializing in acquiring qualified hot leads for the healthcare industry. • Built digital commercial channels and managed sales teams. • Led performance marketing and advertising campaigns across Google AdWords and Facebook Ads.