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helloitsdaniell

Danielle W

@helloitsdaniell

B2B Content Writer: White Papers, Case Studies, Thought Leadership

Canadá
Inglés
Parte de la información aparece en idioma inglés.
Sobre mí
Your best ideas are buried in dense reports nobody outside the room actually reads. I dig them out and turn them into white papers, case studies, and thought-leadership content that land with the people you're trying to reach. I've spent 20+ years doing exactly this. I understand the strategy and the data, and I can make both readable without dumbing them down. If you have complex material that needs to become clear, persuasive content, a white paper, a customer case study, an executive summary, or a thought-leadership piece, send me the details and let's talk.... Lee más

Habilidades

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helloitsdaniell
Danielle W
desconectado • 

Revisa mis servicios

Artículos informativos y educativos
I will summarize and simplify your research or white paper
DeUSD 35 / proyectoMás información
Estudio de casos
I will write a compelling b2b case study or customer success story
DeUSD 120 / proyectoMás información

Experiencia laboral

Pearson

Author

Pearson • Freelance

Jan 2023 - Present • 3 yrs 6 mos

Author of the 1st Canadian edition of Foundations of Digital Marketing and the 8th Canadian edition of Marketing: An Introduction. Responsibilities include developing content on the digital trifecta (owned, earned, paid media), search engines, social media, mobile marketing, and marketing analytics. Integrated real-world examples regarding COVID-19 responses, artificial intelligence, and sustainability into the curriculum delivered via the Revel platform.