
Hayden B
Website Performance and Conversion Consultant
Habilidades

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Porfolio
Experiencia laboral
Independent Digital Marketing Consultant
Freelance • Freelance
Feb 2026 - Present • 8 mos
Advise SMEs and nonprofits on website performance, customer journeys, analytics, and digital operations. Diagnose issues across structure, messaging, conversion, search visibility, speed, and usability, then turn findings into prioritized action plans. Lead website improvement work across WordPress and headless CMS platforms.
Marketing
Tiempo completo • 5 yrs 4 mos
Digital Marketing Manager
Mar 2024 - Jan 2026 • 1 yr 10 mos
Led web, email, and platform initiatives supporting 70+ website users and 200+ annual marketing initiatives. Contributed to a 10–15% lift in key conversions and 20% organic traffic growth. Migrated email marketing to Mailchimp, increasing click-to-open rates by 15–20%, and improved internal digital workflows.
Digital Marketing Strategist
Sep 2020 - Mar 2024 • 3 yrs 6 mos
Led a Drupal 7 to Drupal 10 migration, consolidating 66% of structural elements and reducing page load times by 12%. Raised the website accessibility score from 51 to 76. Also improved campaign ROAS by about 20% and reduced email unsubscribes by 41%.