
Ali Hassan
I Help Shopify Brands Scale Profitably with Meta Ads
Habilidades

Revisa mis servicios

Porfolio
Experiencia laboral
Media Buyer
stratigize • Tiempo parcial
Nov 2025 - Feb 2026 • 3 mos
Strategy & Research Plan and execute campaign structures aligned with client goals Research audiences and competitors to define targeting and messaging angles Build full funnel strategies: awareness, engagement, conversion, retargeting Identify winning creative formats, tones, and trends by objective and platform Creative & Copywriting Write scroll-stopping hooks, headlines, and ad copy per audience segment Collaborate with design team to align visuals and captions with data insights Test new creative directions: UGC, meme-based, testimonial-driven Maintain a creative testing library (what worked, what didn't, why) Campaign Setup & Management Build campaigns in Meta Ads Manager using best-practice structures Implement Advantage+ and AI-driven features as they roll out Manage budgets, bids, pacing, and delivery for smooth performance Optimization & Reporting Monitor daily — pause, tweak, or scale based on real-time data Optimize for ROAS, CPA, CTR, and conversion benchmarks Deliver weekly reports on performance, learnings, and next steps Compliance & Platform Updates Keep campaigns compliant with Meta Ad Standards and brand safety Track algorithm, policy, Advantage+, and Pixel/CAPI changes Test and document new tools or automation systems Collaboration Align with SEO, influencer, and creative teams for unified performance Contribute to brainstorms on campaigns, positioning, and audience storytelling Documentation Maintain campaign logs, creative test sheets, and dashboards Suggest process improvements for the media-buying framework