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Helping Businesses Grow with Targeted Social Media
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Experiencia laboral
Head of Digital Marketing
Indigo Group • Tiempo completo
Nov 2024 - Present • 1 yr 7 mos
Led the digital marketing function end-to-end, defining strategy, execution, and performance across all digital channels. Owned the digital growth roadmap, aligning marketing initiatives with overall business and revenue objectives. Directed brand positioning, content strategy, and performance marketing to drive awareness, engagement, and conversions. Oversaw paid media, social media, SEO, and lead generation campaigns, ensuring consistent ROI and scalability. Guided the creation of high-impact digital content while maintaining brand voice and visual standards. Analyzed campaign performance and KPIs to optimize funnels, budgets, and targeting strategies. Collaborated with leadership, sales, and creative teams to ensure cross-functional alignment. Managed marketing budgets and resources to deliver cost-efficient, measurable growth.