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Halsey C
@halseycroft
Anything and everything means business
Estados Unidos
Inglés
Sobre mí
I'm Halsey, a personal finance and real estate content specialist with 6 years crafting SEO blog posts, research-backed articles, and ghostwritten content for finance brands, brokerages, and PropTech companies. My work spans credit, budgeting, investing, retirement planning, residential, commercial, and industrial real estate, and REITs.
Using SEO best practices, keyword research tools, and rigorous sourcing, I create content built on E-E-A-T credibility — content that ranks, builds authority, and earns reader trust in two of the internet's highest-scrutiny niches.
Habilidades
Halsey C
desconectado •
Tiempo medio de respuesta: 1 hora
Revisa mis servicios
Redacción SEO
I will write SEO personal finance blog posts and articles
Artículos profesionales del sector
I will write real estate research summaries and articles
Porfolio
Experiencia laboral
Content Strategist, Real Estate & Finance
Freelancer.com • Freelance
Jul 2023 - Present • 3 yrs 1 mo
Recruited by an Atlanta-based PropTech media company to lead content strategy across real estate and personal finance verticals, serving brokerages, real estate investment firms, and PropTech clients. Ghostwrote long-form articles, research summaries, LinkedIn newsletters, and investor-facing presentation content spanning residential, commercial, and industrial real estate, REITs, and syndications, alongside continued personal finance content for lending and investing clients. Built a content framework combining SEO structure with sector-specific data (comparables, cap rates, market trends) that increased average client organic traffic by 45% within six months. Advised clients on content calendars and topic clustering to strengthen search authority over time, taking on a strategic advisory role beyond execution. Mentored two junior writers on financial and real estate research standards, improving team-wide accuracy and turnaround time. This role solidified my; dual-niche authority positioning and direct ghostwriting relationships with brand principals.
Content Strategist
Upwork • Freelance
Mar 2020 - Jun 2023 • 3 yrs 3 mos
Joined a growing Atlanta-based financial content agency serving fintech startups, credit unions, and personal finance blogs. Wrote and researched 300+ SEO blog posts and articles covering credit management, budgeting, retirement planning, investing, and debt strategies, sourcing data from reputable financial publications, government economic reports, and industry studies to meet strict accuracy standards. Developed a repeatable research-and-fact-check process that reduced client revision requests by 30% and became the team's standard workflow. Used SEMrush and Ahrefs for keyword research and Google Search Console to track content performance, iterating topics based on ranking data. Collaborated directly with fintech marketing managers to align content with brand voice and compliance requirements, building a reputation for reliability that led to three clients requesting Halsey by name for ongoing work. This role established the foundation of E-E-A-T-driven finance writing that now anchors all client engagements.
