Hafeez
Digital Brand Communications Professional
Habilidades
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Experiencia laboral
Senior Officer – Digital Marketing & Brand Communications
Krishibid Group Real Estate • Tiempo completo
Oct 2022 - Present • 3 yrs 7 mos
Digital Marketing & Campaign Management: ▸ Planned and executed integrated digital campaigns across Facebook, Instagram, Google Ads, and YouTube, generating 50,000+ qualified real estate sales leads. ▸ Managed Meta Ads Manager and Google Ads dashboards — optimized targeting, A/B tested creatives, and tracked conversion funnels using Facebook Pixel and Google Analytics. ▸ Designed and implemented annual digital media calendars across social, display, and programmatic platforms, ensuring consistent brand messaging and seasonal campaign alignment. ▸ Produced data-driven performance reports, monitoring CTR, CPL, ROAS, and conversion rates to continuously improve campaign ROI. Content, SEO & Social Media ▸ Managed organic social media content strategy across Facebook and LinkedIn, increasing brand engagement and audience reach for the real estate brand. ▸ Coordinated with creative teams to develop high-quality digital content, including videos, carousels, and property showcase posts optimised for platform algorithms. ▸ Monitored SEO performance and digital presence through keyword tracking and content optimisation initiatives. Brand & Media Operations ▸ Secured 120+ media coverages in leading national outlets through effective PR and digital media outreach. ▸ Managed vendor negotiations, ad placements, media billing, and agency relationships across print, OOH, and digital channels. ▸ Organised and executed 15+ brand activation events, coordinating digital amplification through social media live coverage and post-event content campaigns.
Executive Officer – Media & PR
BackPage PR • Tiempo completo
Jul 2021 - Nov 2021 • 4 mos
▸ Assisted in digital media buying and campaign execution across print and digital channels for PR clients. ▸ Tracked campaign performance and prepared detailed analytics reports to evaluate media spend efficiency. ▸ Supported multi-channel communications initiatives, contributing to integrated media strategies.