
Habib U.
Digital Marketer Specializing in Conversion Tracking n Data Driven Ads
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Experiencia laboral
Sr. Performance Marketer
Upwork • Freelance
Dec 2025 - Present • 8 mos
Managing Meta Ads and Google Ads campaigns for e-commerce and lead-gen clients across North America, spanning apparel, home services, fitness, and B2B SaaS. Full-funnel ownership: campaign structure, audience targeting, creative strategy, and performance optimization. Key focus areas: Meta Ads campaign management (Advantage+, catalog/DPA, retargeting, prospecting) Google Ads (Search, PMax, Shopping) with conversion tracking via GA4 and server-side CAPI Creative direction — ad briefs, copy, and video script development for UGC and static ads Account audits identifying creative fatigue, budget inefficiencies, and scaling opportunities Weekly/monthly performance reporting with clear ROAS/CPL breakdowns for stakeholders Delivered consistent ROAS improvements and CPL reductions by combining data-driven media buying with conversion-focused creative — not just running ads, but shaping what the ads say.