Haamidh Uwais

Marketing and Communications Manager

Bandos Maldives

Aug 2025 - Present • 1 yr 1 mo

• Scaled direct web booking revenue by 1000%+ within 3 months through booking engine optimization, conversion improvements, and performance-driven paid advertising campaigns. • Lead the end-to-end marketing function of the resort, managing strategy, budgets, KPIs, campaign execution, and cross-department coordination to support revenue growth. • Plan, launch, and optimize paid digital campaigns across Google and social platforms, directly generating booking revenue while improving ROI, conversion rate, and cost-per-acquisition. • Manage PR and media relations, coordinating with external agencies and internal stakeholders to secure press coverage and maintain consistent brand positioning. • Oversee the development of all marketing collateral and brand assets, guiding design output using Adobe Photoshop, Illustrator, and Canva to maintain visual consistency across channels. • Lead social media strategy and content planning, developing monthly content calendars and campaigns aligned with commercial goals, seasonal demand, and resort events. • Manage CRM-driven email marketing through Revinate, targeting repeat and past guests to increase direct bookings, retention, and guest lifetime value. • Direct end-to-end social media management, including strategy, content production, campaign execution, and performance tracking to grow engagement and brand visibility.

Marketing Executive

Belluna Lanka Hotels

Apr 2022 - Aug 2025 • 3 yrs 4 mos

• Managed end-to-end marketing operations for Granbell Hotel Colombo and Le Grand Galle, ensuring brand consistency, strong market positioning, and alignment with commercial objectives. • Played a key role in the pre-opening of Granbell Hotel Colombo, developing brand guidelines and coordinating with cross-functional teams to support a successful launch. • Led social media strategy and execution, including content creation, community management, and paid campaigns across Meta and Google Ads, driving visibility, engagement, and direct bookings. • Grew Granbell’s social media presence from 0 to 50,000+ followers within 3 months through a mix of organic content strategy and performance-driven paid campaigns. • Planned and executed targeted digital advertising campaigns for Le Grand Galle, contributing to a 250%+ increase in revenue through optimized audience targeting and conversion-focused creatives. • Improved booking efficiency and direct revenue by managing SynXis, STAAH, and Booking EYE, while handling direct reservations via Opera PMS. • Worked closely with PR agencies and influencers to promote hotel events, services, and brand awareness across key markets. • Coordinated with web development teams to maintain and update hotel websites, ensuring user-friendly experiences and up-to-date content. • Designed and executed targeted email marketing campaigns via Mailchimp, increasing guest engagement, repeat visits, and promotional conversions