Performance Marketing Strategist with a strong foundation in paid media, funnel optimization, and creative strategy across Meta (Facebook & Instagram) and TikTok Ads. Experienced in building high-performing campaigns that improve lead quality, maximize ROAS, and strengthen brand positioning in competitive markets. Skilled at combining data-driven decision-making with compelling creatives to deliver scalable, measurable results. Strong understanding of consumer psychology, engagement, and performance-focused storytelling across multiple digital platforms.... Lee más