
Raymond Dave
Klaviyo Master
Habilidades

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Experiencia laboral
Deliverability Consultant
Klaviyo • Tiempo parcial
Jun 2023 - Present • 3 yrs 4 mos
History & Achievements: I focused exclusively on technical deliverability and inbox placement. I performed over 200 account audits for brands struggling with the "Spam" folder. I developed a "Domain Warming" protocol that allowed new brands to scale their sending volume safely without triggering ISP filters. My achievements include helping a global supplement brand move from a 5% open rate to 32% by identifying and removing "Spam Traps" and implementing strict engagement-based sunset policies. I also provided monthly strategy reports to stakeholders, focusing on "Revenue Per Recipient" (RPR) as the primary KPI.
E-commerce Growth Strategist
Upwork • Freelance
May 2023 - Present • 3 yrs 5 mos
History & Achievements: I operated as an independent consultant for boutique e-commerce brands on the Upwork platform. I successfully built 100+ Welcome Series and Post-Purchase sequences from scratch. I achieved an average ROI of 12x for my clients through aggressive A/B testing of subject lines, send times, and discount structures. I was responsible for the full-funnel strategy, from lead capture (Pop-ups) to loyalty programs. By utilizing Klaviyo's predictive analytics, I helped brands identify their "VIP" customers, leading to a 20% increase in average order value (AOV) for those specific segments.
Senior CRM & Retention Manager
THG Holdings, LLC – Your real Estate partner • Tiempo completo
Jul 2022 - Present • 4 yrs 3 mos
History & Achievements: At THG, I spearheaded the retention strategy for several multi-million dollar beauty and nutrition brands. My primary focus was the surgical optimization of Klaviyo accounts to maximize Customer Lifetime Value (LTV). I achieved a 35% increase in email-attributed revenue within the first 6 months by implementing advanced behavioral segmentation. I was responsible for migrating legacy data into Klaviyo, ensuring 100% data integrity. I developed a proprietary "Active Profile" cleaning system that reduced monthly software overhead by $2,400 per brand while increasing open rates from 22% to 48%. I also managed the integration of SMS and Email to create a unified omnichannel experience, resulting in a 15% lift in repeat purchase rates.