Graced C

Senior E-commerce & CRM Integration Specialist

Verde Leaf • Freelance

Jun 2021 - Present • 5 yrs

Omnichannel Ad-to-Store Sync: Architected automated funnels for Shopify stores, syncing Instagram, TikTok, and Pinterest Ads with Klaviyo and Twilio for instant lead capture and SMS retargeting. Global Payment & Finance Automation: Streamlined multi-currency revenue streams by integrating Shopify with PayPal, Stripe, and Square, while automating bookkeeping via QuickBooks and Xero. Advanced Data Intelligence: Implemented Google Analytics 4 (GA4) tracking across Google Forms and Shopify Checkout Links, providing clients with crystal-clear visibility into their customer journey and AI-driven conversion insights. Operations & Logistics Logic: Engineered "Smart Routing" systems using Airtable and Smartsheet to automate order fulfillment and inventory tracking across Keap and Freshsales environments. Automated Customer Service: Deployed AI Agents and AI Workflows within Zapier to handle routine inquiries from Ninja Forms and Formstack, reducing manual support tickets by 40%. High-Volume Email Deliverability: Managed and scaled massive email lists using Mailchimp and Sendinblue (Brevo), ensuring 99.9% deliverability through automated list cleaning and segmentation.