GilariMeneses

Social Media Manager & Lead Content Creator

Instagram • Freelance

Feb 2026 - Present • 7 mos

Comprehensive management of digital presence and creation of strategic content for a gastronomic brand (food/empanadas sector), leading the organic growth strategy, visual design and performance analysis. Key Responsibilities and Accomplishments: • Social Media Management (Instagram & TikTok): Planning, execution and publication of content focused on interaction and increasing community. • Graphic Design & Branding: Creation of daily visual identity, including design of promotional flyers, graphic material for events and creative templates for stories. • Active Management of Stories: Production and daily publication of interactive content to maintain high loyalty with the audience. • Monthly Analytics and Reports: Preparation and presentation of monthly performance reports (reach, engagement and conversion metrics) to constantly optimize the content strategy.

UGC Creator & Digital Content Specialist

Fiverr • Freelance

Apr 2025 - Present • 1 yr 5 mos

Colombian UGC content creator with more than 1.5 years of experience designing and executing visual strategies for more than 50 beauty, fashion brands and online stores in the US, Colombia and various countries internationally. Key Achievements and Responsibilities: • Creation of more than 50 UGC videos (Ads for Meta/TikTok, Unboxings, Product Demo, Reels) focused on retention, authenticity and conversion. • Development of dynamic scripts, visual hooks and calls to action (CTA) aimed at increasing the advertising performance of brands. • Complete mastery of the creative process: pre-production, lighting, high-quality recording and professional editing adapted to the language of social networks. • Direct collaboration with international brands to align content with their voice and visual identity.

UGC Creator & Video Content Producer

Instagram • Freelance

Feb 2021 - Present • 5 yrs 7 mos

Creation and production of strategic UGC content specialized in the Fashion, Beauty and Lifestyle niches for local and international brands through my professional portfolio on Instagram. Impact and responsibilities: • Specialized Content in Fashion & Beauty: Creation of 'Get Ready With Me' (GRWM), Skincare routines, makeup tutorials, clothing tests (Hauls/Try-ons) and aesthetic reviews optimized for vertical (Reels/TikTok/Meta Ads). • Lifestyle & Authenticity: Sample of products organically integrated into everyday life (Lifestyle), generating high trust and emotional connection with the audience. • Audiovisual Strategy: Scripts focused on immediate attention hooks, impeccable lighting, high-quality framing and dynamic editing with calls to action (CTA) aimed at conversion. • Portfolio Management: Constant display of trends, careful aesthetics and brand identity on social networks.