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Project: BiteCraft – Custom Burger Ordering Mobile App
Role: Lead UI/UX Designer
I led the end-to-end UX design process for BiteCraft, a gourmet burger ordering app. Starting with user research, I conducted interviews and gathered insights on user frustrations around food delivery apps—mainly unclear customization, cluttered menus, and poor delivery tracking.
Using these insights, I mapped out user flows focused on simplicity and speed, especially around onboarding and burger customization. I then created low-fidelity wireframes to test core features like the one-screen burger builder and qu
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