Arif G.

Conversion Tracking Expert | GA4 | GTM | Google Ads | Meta Ads

Upwork • Freelance

Jan 2025 - Present • 1 yr 8 mos

I help businesses implement accurate tracking systems and transform marketing data into actionable insights. I have worked with eCommerce stores, lead generation companies, and marketing agencies to improve conversion tracking, campaign optimization, and reporting accuracy. Key Achievements ✔ Successfully implemented GA4 and GTM tracking for 50+ websites and online stores. ✔ Set up Google Ads Conversion Tracking, including Purchase, Lead, Phone Call, and Enhanced Conversions tracking. ✔ Implemented Meta Pixel and Conversion API (CAPI) with Server-Side Tracking and Event Deduplication. ✔ Improved Event Match Quality and fixed tracking issues for multiple eCommerce businesses. ✔ Configured Enhanced Ecommerce Tracking for Shopify, WooCommerce, WordPress, Wix, and Webflow websites. ✔ Built custom event tracking solutions, including form submissions, booking systems, video engagement, file downloads, and button click tracking. ✔ Created clean and scalable tracking systems that helped clients make data-driven marketing decisions and improve ROI.

Conversion Tracking Expert, GA4, GTM, Google Ads or Meta Ads

Fiverr • Freelance

Dec 2022 - Present • 3 yrs 9 mos

I specialize in Conversion Tracking and Web Analytics, helping businesses collect accurate data to measure, optimize, and scale their marketing campaigns. My expertise lies in implementing reliable tracking systems that provide actionable insights for better advertising decisions. I work with Google Tag Manager (GTM), Google Analytics 4 (GA4), Google Ads Conversion Tracking, and Meta Pixel to ensure every important customer interaction is tracked correctly across websites and marketing platforms. Core expertise includes: • Google Tag Manager (GTM) Setup & Configuration • Google Analytics 4 (GA4) Setup & Event Tracking • Google Ads Conversion Tracking & Enhanced Conversions • Meta Pixel & Conversion API (CAPI) Setup • Custom Event Tracking (Forms, Buttons, Calls, Booking, Purchase, Leads) • E-commerce Tracking for Shopify & WooCommerce • Cross-Domain Tracking & Debugging • Tracking Issue Analysis & Fixes • WordPress, Shopify, Wix & Webflow Tracking Setup My goal is to help businesses make data-driven decisions by delivering accurate tracking implementations that improve campaign performance and maximize return on investment (ROI). I focus on quality, clear communication, and reliable solutions tailored to each client's business needs.