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Gary
@garycassidy775
Senior CRM, lifecycle and loyalty consultant
Reino Unido
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Sobre mí
I’m a senior CRM, lifecycle and loyalty specialist with more than 10 years’ experience working with global brands including Virgin Atlantic, Virgin Red, Coach, Kate Spade and NET-A-PORTER. I help businesses improve customer retention, journeys, segmentation and personalisation through practical, data-led strategies. I can deliver CRM audits, lifecycle plans, loyalty propositions, customer segmentation, performance frameworks and MarTech requirements, combining senior strategic thinking with clear, actionable recommendations.
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Gary
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I will audit your CRM and customer lifecycle strategy
