Gabrielle

Shopify Paid Ads Specialist (Facebook & Instagram Ads)

EC Cleaning Co. • Freelance

Jan 2026 - Present • 7 mos

As a Shopify Paid Ads Specialist, I design, launch, and optimize high-converting advertising campaigns across Facebook and Instagram to drive scalable revenue growth for eCommerce brands. My approach combines data-driven targeting, persuasive creatives, and conversion-focused funnel strategies tailored specifically for Shopify stores. Key Responsibilities Built and managed full-funnel Facebook & Instagram ad campaigns (TOF, MOF, BOF) Developed audience targeting strategies using custom audiences, lookalikes, and retargeting Created scroll-stopping ad creatives and compelling copy aligned with brand voice Optimized campaigns based on KPIs including ROAS, CTR, CPC, and CPA Integrated Shopify data with Meta Pixel for accurate tracking and performance scaling Conducted A/B testing on creatives, audiences, and landing pages for continuous improvement Achievements & Impact Scaled multiple Shopify stores from low traction to consistent 4x–8x ROAS 📈 Reduced cost-per-acquisition (CPA) by up to 35% through strategic optimization Generated high-quality traffic resulting in increased conversion rates and average order value Successfully launched product campaigns that achieved profitable sales within the first 7–14 days Improved ad engagement rates by over 50% with high-performing creative strategies Tools & Platforms Facebook Ads Manager & Instagram Ads Shopify Analytics & Conversion Tracking Meta Pixel & Events Manager Creative testing frameworks & audience segmentation tools

social media manager

LINKED JEWEL

Nov 2025 - Feb 2026 • 3 mos

Job Overview Managed the social media presence of a jewellery brand, focusing on building brand awareness, showcasing product collections, and driving online sales through strategic content and paid advertising. Key Responsibilities Developed and executed a social media strategy across Instagram, Facebook, and TikTok to promote jewellery collections and brand storytelling. Created engaging content including product showcases, lifestyle visuals, short-form videos, and promotional campaigns. Managed content calendars and ensured consistent posting aligned with product launches and seasonal promotions. Set up and optimized paid advertising campaigns to drive targeted traffic and increase product sales. Engaged with the community by responding to comments, messages, and customer inquiries. Analyzed performance metrics to optimize content, improve engagement, and increase conversion rates. Achievements Increased Instagram engagement by 60% within three months through optimized content strategy and consistent posting. Generated significant traffic to the online store through targeted social media ad campaigns. Improved brand visibility by implementing influencer collaborations and user-generated content strategies. Helped grow the brand’s social media following and strengthened customer trust through visually compelling jewellery showcases. Contributed to increased online sales by promoting best-selling jewellery pieces and limited-time offers. Platforms Managed Instagram, Facebook, TikTok, Pinterest. Tools Used Meta Ads Manager, TikTok Ads Manager, Canva, Later, Google Analytics.