
Gabriel
Ghl Expert
Habilidades

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Porfolio
Experiencia laboral
Freelancer
Trabajador autónomo • 7 yrs 7 mos
Landing Page Optimization
Aug 2025 - Present • 1 yr 1 mo
Specialize in enhancing landing page performance to maximize conversions and user engagement. Leverage A/B testing, refined copywriting, and strategic layout design to identify and eliminate friction points in the user journey. Utilize behavioral analytics tools including Google Analytics, Hotjar, and Microsoft Clarity to interpret heatmaps, scroll depth, and drop-off data, translating insights into actionable design improvements. Proficient in optimizing landing pages built on HubSpot, WordPress, Unbounce, and Leadpages to improve lead capture rates and drive measurable business outcomes.
Web Development & Marketing Automation Specialist
Aug 2024 - Present • 2 yrs 1 mo
Results driven specialist with expertise spanning web development, CSS coding, and marketing automation. Skilled in building and optimizing responsive, conversion focused websites and landing pages, while also designing end-to-end marketing systems including email development and automation, SMS automation, chatbot marketing, and sales funnel design. Proficient in HubSpot CRM, with experience setting up pipelines, workflows, and reporting dashboards to help businesses streamline operations and improve lead management. Combines technical development skills with a strategic, data-informed approach to deliver websites and automated systems that support business growth.
CSS Development
Apr 2022 - Present • 4 yrs 5 mos
Experienced in writing clean, responsive CSS for websites and landing pages including custom layouts, animations, cross-browser fixes, and mobile-first designs. Comfortable working with Flexbox, Grid, and modern CSS frameworks (Bootstrap/Tailwind), as well as converting design files (Figma/Adobe XD) into pixel perfect, production-ready CSS. Have worked across a range of projects, from simple landing pages to full site restyling. HubSpot CRM Skilled in setting up and managing HubSpot CRM for small-to-medium businesses including contact and deal pipeline setup, workflow automation, email sequences, lead scoring, and reporting dashboards. Experienced in helping businesses streamline their sales process and automate follow-ups to save time and improve lead management.