Marketing and Commercial Management professional with over 8 years of experience in B2B and B2C sectors, leading digital marketing strategies, go-to-market initiatives, and commercial transformation. Recognized for driving sales growth, brand positioning, and operational efficiency through the strategic use of data, technology, and the leadership of cross-functional teams. Strong analytical skills, results-oriented, and focused on customer experience. Proven track record in commercial innovation, martech adoption, continuous improvement, and KPI management in dynamic environments.... Lee más