
Friedrich Will
Canva Brand Kit and Brand Identity Designer for Social Media
Habilidades

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Porfolio
Experiencia laboral
Freelance Brand Identity and Video Designer
Upwork / Freelance Client Projects • Freelance
May 2025 - Present • 1 yr 5 mos
Deliver brand identity design, professional Canva brand kits, visual style guides, brand guidelines, social media kits, Instagram branding, and brand mockups for international clients. Produce SaaS app demo videos, product demo videos, and explainer videos that present software clearly. Manage each order from requirements and concept to revisions and final delivery, with print ready files, editable Canva templates, and source files included. Communicate directly with buyers across time zones and deliver on agreed deadlines.
Founder and Creative Lead
Fiverr • Freelance
Dec 2024 - Present • 1 yr 10 mos
Founder and creative lead of Iffy Studios, a digital studio that helps startups, SaaS founders, coaches, and small businesses build a professional brand and present their product clearly online. Services include complete brand identity design, professional Canva brand kits, visual identity systems, logo brand style guides, brand guidelines, corporate identity design, and branded social media kits for Instagram, LinkedIn, and Facebook. Each brand package covers a logo suite, color palette, typography, brand mockups, editable Canva templates, and print ready design files such as business cards, letterheads, flyers, and packaging mockups. The studio also produces SaaS app demo videos, product demo videos, app walkthrough videos, and explainer videos that show software features clearly and turn visitors into users. Responsibilities include client briefing, brand research, concept development, design and video production, revisions, and final delivery with source files and a clear visual style guide, so every client stays consistent across social media, website, print, and product marketing. Led the rebrand from Off Corp to Iffy Studios and manages every project from first brief to final handover. Tools and skills: Canva, brand strategy, visual style guide creation, Instagram branding, social media branding, motion graphics, video editing, product mockups, and clear communication with international buyers.