FREYA

Small Business Systems & Local Visibility Consultant | Region Scale IT

Jan 2021 - Jun 2026 • 5 yrs 5 mos

As a technical consultant, I helped local service providers and family-owned retail shops build their initial modern web installations and local search engine profiles. I worked with business owners who had no web footprint, moving their manual files into basic online databases and launching functional sites on WordPress to showcase their services clearly. I managed the layout configuration of local merchant center accounts, ensuring that contact information and service details matched perfectly across mapping directories to maximize local search results. I wrote clear web description text and connected contact forms to automated email notification templates, allowing owners to confirm new local inquiries immediately on autopilot. My structured guidance moved traditional business configurations into digital spaces safely and predictably, giving them the core tools needed to reach modern consumers.

Direct-Response Landing Page Designer | Logic Conversion Tech

Jan 2021 - Jun 2026 • 5 yrs 5 mos

I focused on the graphical layout, structural pacing, and conversion engineering of single-page direct-response websites and micro-funnels for service businesses and product launches. My main objective was taking paid advertisement traffic blocks and guiding visitors seamlessly toward custom contact forms or automated appointment calendars. I designed clean mobile-first templates, utilizing bold headings, prominent visual sections, and single-click submit mechanisms that kept sign-up metrics exceptionally high. I handled secure custom domain installations, SSL security setups, and backend database integrations for dozens of independent campaign layouts. I regularly monitored performance indicators via analytic dashboards, tweaking visual weights and text positioning based on user tracking metrics to consistently lower client lead-generation costs.

Automated Customer Retention & List Hygiene Lead | Retention Flow Labs

Feb 2022 - May 2025 • 3 yrs 3 mos

I focused on the technical design, campaign structure, and automation configuration of customer lifecycle networks using advanced email marketing systems. My primary focus was building automated retention sequences, including abandoned cart recovery triggers, welcome paths, and past-buyer win-back flows that operated reliably in the background based on real-time site behavior logs. I handled strict database cleaning routines, standardizing user properties, deleting inactive contact records, and managing bounce feedback to protect domain sender values from delivery drop-offs. I managed continuous A/B split testing across communication headers and call-to-action link arrangements, modifying send times and content density to maximize campaign returns. My systematic focus on background list tracking converted basic subscriber pools into highly segmented, active revenue-generating avenues for e-commerce operators.