
Fredrick
Turning Visitors into Customers Through Strategic Email Marketing, Visual Brand
Habilidades

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Porfolio
Experiencia laboral
Upwork
Freelance • 9 yrs 10 mos
Klaviyo Email Marketing Specialist
Jan 2024 - Present • 2 yrs 5 mos
As a Klaviyo Email Marketing Specialist, I help Shopify and eCommerce businesses increase revenue through strategic email marketing and automation. My expertise includes Klaviyo account setup, Shopify integration, customer segmentation, email campaign management, and advanced automation flows. I have successfully designed and implemented Welcome Series, Abandoned Cart Recovery, Browse Abandonment, Post-Purchase Flows, Win-Back Campaigns, Customer Retention Sequences, and Newsletter Campaigns tailored to each client's business goals. By analyzing customer behavior and optimizing email journeys, I help brands improve customer engagement, increase repeat purchases, and maximize email marketing ROI. Throughout my freelance career, I have worked with businesses across fashion, beauty, health, wellness, home decor, and other eCommerce industries. My focus is on delivering data-driven strategies, high-converting email sequences, professional email designs, and measurable business growth through Klaviyo automation.
Shopify Email Marketing Manager
Feb 2023 - Present • 3 yrs 4 mos
Managed email marketing campaigns and automation systems for multiple Shopify stores using Klaviyo. Developed customer lifecycle strategies designed to increase engagement, improve retention, and drive repeat purchases. Created and optimized Welcome Series, Abandoned Cart Flows, Browse Abandonment Sequences, Post-Purchase Automations, and Re-engagement Campaigns. Conducted regular performance audits, A/B testing, and segmentation improvements to maximize campaign effectiveness and customer satisfaction. Collaborated with store owners to align email marketing efforts with business objectives, resulting in stronger customer relationships and improved sales performance through automated email workflows.
CRM & Email Automation Specialist
May 2022 - Present • 4 yrs 1 mo
Specialized in building advanced CRM and email automation systems for online businesses. Designed customer journeys that nurtured leads, recovered abandoned carts, increased repeat purchases, and strengthened customer loyalty. Implemented advanced audience segmentation strategies based on customer behavior, purchase history, and engagement metrics. Developed personalized email sequences that delivered relevant content to customers at every stage of their buying journey. Helped clients streamline their marketing operations through automation, reducing manual workload while improving overall marketing performance and customer experience.