
Fred P
UX UI Graphic designer
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Senior UX/UI designer
Bell Canada • Tiempo completo
Apr 2022 - Mar 2026 • 3 yrs 11 mos
As a senior UX Designer at Bell, I participated in the modernization of high-impact customer journeys across native app and web platforms, focusing on the optimization of critical user flows like digital billing and self-installation to improve user autonomy. I contributed as a core designer to Project CornerStone, supporting the development of a comprehensive Design System and the migration of legacy infrastructure to streamline production. My work spanned the full UX lifecycle, where I assisted in defining complex information architecture and delivering high-fidelity prototypes validated through usability testing, accessibility audits, and diligent Design QA to ensure a seamless developer handoff. Key takeaways ❯ End-to-End Product Design Executed the full UX lifecycle, from initial discovery and information architecture to high-fidelity prototyping and final developer handoff. ❯ High-Impact Optimization Enhanced critical, high-traffic user flows—specifically billing, self-installation, and repair—to increase user autonomy and task completion. ❯ Infrastructure & Scalability Contributed to Project CornerStone, migrating legacy systems and building a comprehensive Design System to improve production speed and visual consistency. ❯ Product Excellence & Quality Ensured high-standard deliverables through heuristic evaluations, usability testing, accessibility audits, and rigorous Design QA. ❯ Strategic Collaboration Participated in modernizing cross-platform journeys (app and web) while aligning complex technical requirements with intuitive user experiences.