
Khairul
Ecommerce PPC and Account Management, TikTok Shop Expert
Habilidades

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Porfolio
Experiencia laboral
Amazon Private Label
Amazon
Mar 2025 - Present • 1 yr 5 mos
E-commerce Private Label Specialist & Store Manager I specialize in launching and scaling Private Label (PL) brands. From product research to supply chain and advanced PPC, I manage the entire lifecycle to drive organic ranking and revenue. 💼 Core Expertise & Experience: Product Research & Validation: Expert using Helium 10 and Jungle Scout to pinpoint high-margin, low-competition niches with proven market depth. Sourcing & Logistics: Handled end-to-end supplier sourcing on Alibaba, price negotiation, quality control, and seamless freight forwarding to FBA warehouses. Listing Optimization: Built high-converting listings from scratch, combining strategic keyword placement with high-impact copywriting and A+ content direction. PPC Launch Strategy: Developed and executed aggressive launch campaigns using structured Exact/Phrase targeting to rank keywords on Page 1 quickly. Store Management: Monitored account health, inventory replenishment cycles, and resolved listing issues (suppressions, brand name updates, error troubleshooting). 🏆 Proven Achievements: Top 10 Rankings: Launched a PL brand from scratch and successfully ranked 3 core products into the Top 10 Best Sellers within 60 days. PPC Optimization: Restructured ad campaigns for an established storefront, slashing ACoS from 45% down to 22% while increasing total profit margins. Conversion Boost: Re-engineered legacy product listings with optimized SEO copy and backend search terms, increasing conversion rates (CVR) by 18%. Seamless Inventory: Managed scaling inventory demands without stockouts, maintaining consistent organic velocity and account health. Tools: Helium 10 | Jungle Scout | Seller Central | Keepa | Excel