
Fazal R
Senior Digital Growth Strategist and Semantic SEO Architect
Habilidades

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Experiencia laboral
Senior Digital Growth Strategist & SEO Consultant
Consulting • Tiempo completo
Dec 2014 - Present • 11 yrs 6 mos
• 200% YoY increase in online revenue through topical authority SEO and high-intent keyword clustering strategy • 30%+ revenue uplift via full-funnel Conversion Rate Optimization (CRO) for ostingwalay.com, reducing Customer Acquisition Cost (CAC) significantly • Directed Go-to-Market (GTM) strategy and digital brand positioning for international market entries including Ülker / United Biscuits UK • Managed multi-million dollar cross-channel marketing budgets across SEO, PPC, social media, and content marketing with full P&L accountability
Media Strategist & Regional Marketing Specialist
Telenor Group • Tiempo completo
Sep 2008 - Jun 2014 • 5 yrs 9 mos
Led digital marketing and media strategy for one of Pakistan's largest telecom brands — managing enterprise-scale paid media and performance marketing across consumer and corporate segments. Key Results: • Renegotiated multi-million dollar media contracts delivering USD 100K+ in strategic cost savings without compromising brand performance KPIs • Drove regional digital marketing strategy for Telenor's Fintech product EasyPaisa — directly contributing to the landmark 1-million active transaction milestone • Built 100+ strategic institutional partnerships expanding brand presence across universities and retail channels • Orchestrated high-impact omnichannel marketing campaigns, optimizing cross-channel performance to consistently exceed revenue growth and customer acquisition objectives.
Trade Marketing Lead
The Coca-Cola Company • Tiempo completo
Jan 2006 - Dec 2008 • 2 yrs 11 mos
ADrove trade marketing strategy for one of the world's most recognized consumer brands building data-driven growth campaigns across channels. Key Results: • Achieved 30% YoY growth in active retail outlets through data-driven joint business planning with Sales and Key Account teams • Drove 100% expansion in channel coverage across General Trade, Modern Trade, HoReCa, and IMT scaling brand presence across Pakistan's most competitive FMCG market • Orchestrated national product launches for Minute Maid and Kinley — managing end-to-end digital and trade marketing, supply chain alignment, and consumer communication strategy • Developed and executed integrated content marketing and consumer communication campaigns aligned to Coca-Cola's global brand standards