Fatima Z.

Digital Marketing Manager

Webfrill

Sep 2023 - Present • 2 yrs 8 mos

✔️ Planned and executed overall digital marketing strategies across channels ✔️ Managed Google Ads, Facebook Ads, and other paid campaigns ✔️ Monitored performance metrics (traffic, conversions, ROAS) and optimized campaigns ✔️ Managed marketing budgets and ensured efficient spend allocation ✔️ Coordinated with designers and developers for landing pages and creatives ✔️ Oversaw content strategy for websites and social media ✔️ Implemented and managed tracking tools (GA4, GTM) ✔️ Generated reports and provided actionable insights to improve performance ✔️ Handled client communication and ensured campaign goals were met

Senior Google Ads Specialist

Missio Digital

Sep 2024 - Feb 2025 • 5 mos

✔️ Managed and optimized Google Ads campaigns (Search, Display, Performance Max) ✔️ Conducted in-depth keyword research and competitor analysis ✔️ Wrote high-converting ad copy to improve CTR and Quality Score ✔️ Monitored campaign performance (CTR, CPC, CPA, ROAS) and made data-driven optimizations ✔️ Set up and managed conversion tracking (GA4, GTM, call tracking) ✔️ Performed A/B testing on ads, landing pages, and bidding strategies ✔️ Managed budgets and allocated spend to maximize ROI ✔️ Identified scaling opportunities and expanded profitable campaigns ✔️ Prepared performance reports and shared insights with clients/team ✔️ Collaborated with design and dev teams to improve landing page conversions