Faseeh Hadeed

Performance Marketer for Local Business

BrightStone Media • Freelance

Dec 2024 - Present • 1 yr 8 mos

I work with local service businesses like roofers, HVAC companies, and contractors who want a consistent flow of real leads from Facebook and Instagram ads. A lot of business owners I talk to are dealing with the same problems. They’ve tried boosting posts, running ads themselves, or hiring someone before, but the results weren’t great. Either the leads were low quality, people stopped responding, or the cost per lead kept increasing. My approach is focused on building a simple but effective lead generation system instead of just running random ads. This usually includes setting up proper tracking, creating ads that speak directly to homeowners who actually need the service, and structuring campaigns so Facebook can find the right type of customers in the area. For local businesses like roofing or HVAC, the goal is not just clicks — it’s calls, form submissions, and booked jobs. I also focus a lot on lead quality, because getting 20 cheap leads that never answer the phone doesn’t help your business. The idea is to attract homeowners who are genuinely looking for repairs, installation, or quotes. If you already run ads, I can review the account and improve the structure. If you’re starting from scratch, I can build the system so your ads are set up the right way from the beginning. The goal is simple: help local businesses turn Facebook and Instagram into a reliable source of new jobs.