
Fareedat S
Your Go to Google Ads Campaign and Optimization Expert
Habilidades

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Porfolio
Experiencia laboral
Senior PPC Strategy Specialist
PPC.org • Freelance
Sep 2023 - Present • 2 yrs 8 mos
Managed and optimized Google Ads accounts for various small-to-medium businesses. Focused on improving ROI through meticulous keyword research, negative keyword pruning, and conversion tracking setup via GA4 and GTM. Successfully reduced average CPC by 20% for clients while increasing overall lead quality.
Data Analyst: Web Analytics & Tracking Expert
Google Research • Freelance
Jan 2025 - Jan 2026 • 1 yr
Specialized in technical implementation of Google Tag Manager (GTM) and Google Analytics 4 (GA4). Created custom dashboards for clients to visualize campaign performance and attribution models, ensuring every marketing dollar was accounted for.
Digital Marketing Consultant: Performance Marketing Lead
Google Developers • Trabajador autónomo
Sep 2023 - Aug 2025 • 1 yr 11 mos
Developed full-funnel marketing strategies including Search, Display, and Video Ads. Conducted comprehensive account audits to identify budget leaks and implemented automated bidding strategies to scale profitable campaigns. Specialized in local lead generation for service-based industries.