Ezeikel

Ecommerce Copywriting & Product Content Consultant

Kind Earth Goods • Freelance

May 2024 - Present • 2 yrs 2 mos

As a Freelance Ecommerce Copywriting Consultant, I have worked directly with independent store owners and small brands across the skincare, beauty, and general retail industries to craft high-converting product descriptions for Amazon, Shopify, Etsy, eBay, and Walmart. My role involved researching target customer pain points, analyzing competitor listings, and writing persuasive, SEO-optimized copy that improved click-through rates and boosted organic search visibility. I developed a consistent content framework combining benefit-driven language, keyword placement, and clear calls-to-action tailored to each platform's algorithm and buyer behavior. Beyond writing, I collaborated closely with clients to understand brand voice and positioning, ensuring every product page reflected their unique value proposition while remaining consistent across their entire catalog. I also provided guidance on title optimization, bullet point structuring, backend search term selection, and A/B testing different copy variations to identify what converted best on each marketplace. I stayed current with platform-specific algorithm updates, adjusting keyword density and formatting to match evolving search ranking factors on Amazon and Etsy in particular. This experience sharpened my ability to translate product features into emotional buyer motivation and trust-building language, a skill I now apply across every ecommerce copywriting project I take on, consistently helping clients turn casual browsers into confident, repeat customers while strengthening their overall brand presence online.

Digital Business Setup Specialist

Kayori • Freelance

Jul 2022 - Present • 4 yrs

As a Digital Business Setup Specialist, I work with small business owners and online sellers who need a professional, trustworthy presence across Google and e-commerce platforms. Many clients come to me with incomplete or poorly optimized Google Business Profiles, missing structured data collection systems, and product listings that fail to convert visitors into buyers. My role involves auditing a client's existing digital footprint, then rebuilding it from the ground up. This includes setting up and fully optimizing Google Business Profiles with accurate categories, keywords, service descriptions, and photos to improve local search visibility and boost inbound inquiries. I also design custom Google Forms for lead capture, customer feedback, order intake, and internal business processes — tailored to each client's workflow. On the e-commerce side, I rewrite and restructure product descriptions for Shopify and eBay stores, focusing on clarity, persuasive language, and SEO keyword placement so listings rank better and read more convincingly to potential buyers. I pay close attention to buyer psychology — addressing objections, highlighting benefits over features, and creating a sense of trust and urgency without sounding pushy. Throughout every project, my focus stays on measurable outcomes: better visibility, cleaner data collection, more professional presentation, and listings built to convert. I communicate closely with clients to understand their specific goals, and I deliver work that's polished, keyword-optimized, and ready to perform from day one.